Our Products Range
Our range of hair and scalp treatment/maintenance products are developed and produced at our production facility in Sakumono, Accra. Abrantie Naturals will have three main product lines: Hair and Scalp products, skin care and beauty products, and a wide array of household essentials such as sanitizers and detergents. We have however started our first product line (Hair and Scalp products) in 2021. The other lines will be introduced into the market very soon.
Our pricing strategy is to position our products with a shelf price that is in the mid to lower quadrant of high-quality products and brands. We have accomplished this by making careful market comparisons and adjusting our branding and packaging sizes for the market demands. Our product packaging concept fulfils the needs of both the individual household (small consumers) and retailers (medium to large consumers) by providing refill packs of varying sizes to meet these market segments.
We believe our ability to create future product opportunities and growth will only be limited by our imagination and our ability to attract talented people who understand the concept of branding. Our range products can be purchased through our network of distributors and our accredited Centers of Excellence located at Spintex Road, Sakumono and Tema.